POULY EAUX VIVES PROJECT

Presentation of the project

The flagship shop of the Pouly bakery chain is located in the heart of Geneva’s Eaux-Vives district.
Pouly decided to renovate its flagship store with a multi-faceted approach. The shop was ageing and needed to be
The ageing store needed to be refreshed for the convenience of local regulars and to attract new types of customer.

Just a stone’s throw from the Jet d’Eau, the store is located in a very touristy area and offers significant potential for communication and marketing potential that the brand wishes to exploit.

Our brief

Our remit covered the entire project, from start to finish. We supported our client in the development
the development of the project, as well as through the authorisation procedures for the entire site and right up to the opening of the branch.
of this subsidiary. We adjusted our works mandate, as Pouly wanted to be heavily involved in the
site.

Challenges met

Pouly wanted to maintain its presence in the neighbourhood for the duration of the works. A temporary site was set up
during the works in a portion of the area, with all the complexities of maintaining a quality customer service
service in this context. A great deal of thought has gone into developing the brand’s image, and this has led to a number of changes.
brand image, which led to in-depth consideration of materials (wood, terrazzo resin, limewashed walls
walls, colourimetry, etc.) with a view to defining a new, more modern image for the Pouly bakery.